About
About Padayon Communications
Padayon Communications is the independent practice of Domingo "Jim" Caro III. First registered in Western Australia in 2012 and relaunched from Perth in 2026, it brings two decades of work in strategic communication, development communication and community engagement across Australia, Southeast Asia and the Pacific.
Our founder
Two decades in the field.
Padayon Communications is founder-led by Dr. Domingo "Jim" Caro III, a strategic communication specialist with more than 20 years of experience across Australia and the Asia-Pacific.
Jim brings extensive experience in strategic communication, stakeholder engagement, behaviour change, risk communication, One Health and international development, including nine years with the Food and Agriculture Organization of the United Nations (FAO).
His multidisciplinary background in communication, development and animal health enables Padayon Communications to work across technical and policy environments where complex issues need to be understood, communicated and acted upon.
The story
A relaunch, not a beginning.
The decade inside FAO is not a gap in the practice. It is the credential that transforms it.
First registered
Domingo Caro III first registered as a sole trader in Western Australia, trading as Padayon Communications Consultancy.
Independent contracting
Communication consultancy work under personal contract, including avian influenza communication and survey research assignments with WOAH (then OIE) and FAO.
In-house with FAO
Regional Development Communications and Engagement Coordinator. Padayon set aside for the decade that would define it.
The FAO years
Nine years of RCCE, animal health and crisis communication across Southeast Asia and the Pacific, including FAO ECTAD programmes.
FAO tenure concludes
As Regional African Swine Fever Communications Specialist, led the legacy documentation of the regional ASF project, including evaluation of its Community ASF Biosecurity Interventions.
Padayon relaunched
Re-established from Perth as a knowledge-based micro-consultancy, turning two decades of practice into advisory services, frameworks and training for the Asia-Pacific.
What we believe
Communication is more than producing materials.
Effective communication helps organisations understand the people and communities they serve, build relationships, navigate uncertainty, support informed decisions and enable meaningful action. Several principles guide our work.
Evidence before assumption
We seek to understand the context, audiences and available evidence before recommending solutions.
People before platforms
Communication starts with people, their needs, experiences and behaviours, not with channels or technologies.
Strategy before activity
We focus on the outcomes communication needs to achieve before deciding what activities or materials to produce.
Partnership before prescription
We work collaboratively with clients and stakeholders, bringing specialist expertise while recognising the knowledge already present within organisations and communities.
Learning throughout
We use monitoring, evaluation and reflection to understand what works, adapt approaches and strengthen future practice.
What we do
Five interconnected areas of practice.
Padayon Communications provides specialist advisory, consulting, training and facilitation across five interconnected areas.
Strategic Communication
Communication planning, strategies and frameworks, advocacy and organisational or leadership communication.
Engagement & Behaviour Change
Stakeholder and community engagement, social and behaviour change, and RCCE for public, social and development outcomes.
Risk, Crisis & One Health Communication
Risk and crisis communication, One Health, animal health and biosecurity, and antimicrobial resistance and transboundary animal disease communication.
Research, Evaluation & Learning
Communication research, KAP studies, monitoring and evaluation, and communication assessments and evidence generation.
Capacity Strengthening & Facilitation
Workshop design and facilitation, training and professional development, and facilitation of stakeholder and technical discussions.
Who we work with
Organisations where communication matters.
We work with organisations where communication, engagement and behaviour are important to achieving public, social or development outcomes. Based in Perth, Western Australia, Padayon works with clients throughout Australia and the Asia-Pacific.
- Australian Government agencies
- State and territory government agencies
- Local governments and councils
- International organisations
- NGOs and development organisations
- Research and academic institutions
- Public health and One Health programmes
- Agriculture, biosecurity and animal health organisations
- Development partners
Our approach
A simple cycle, every time.
We first seek to understand the context, people and problem. We then design an approach grounded in evidence and aligned with organisational objectives. We work with stakeholders and communities to build engagement and ownership, support implementation, and learn from results. The result is communication that is not simply delivered, but designed to make a difference.